SearchEngineFan

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Fun stuff from a german discussion board about search engine optimization (SEO)…

The case. A webmaster, say Joe, raised his voice about a competitor, say Alice, who would blatantly copy his key to success. Joe claims a lot of ingenuity, thinking constantly of new ways for his secret recipe. Just to find it a few  days later copied by Alice. That’s why Joe goes into the open. He describes a general code of honor among SEO webmasters and explains in detail that Alice isn’t acting according to it. Alice should be punished in his eyes. By Google at the best. So, you might wonder, what is it actually that Alice is copying?

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… their customers. Kind of. Well, that’s what you’d expect. SEOs convincing their customers by rendering superior services. But it seems some of the companies have found a new leisure activity. Going to court, against blogs and online communities.

The SEOLINE Case

The first remarkable incident has been just a few weeks ago. A german SEO firm seems to have gotten penalized by Google for presumably black hat activities. Too many Russian backlinks, as the rumors go. Some of the company’s customers might had been affected as well. At least somebody dropped a blog comment claiming to be a customer of the SEO company, saying that she cancelled her business relationship for the reason of inappropriate SEO conducts. The SEO company disapproved of the bad coverage and sent its lawyers to get the blog post removed. This action provoked a tremendous echo among the german SEO community. In the end…

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A webmaster who hasn’t heard of Matt Cutts? That sounds like a case for Urban Myth Busters. Well, really, most webmasters will have heard of the nice Googler from the Search Quality Team. Matt started a blog on private and search engine issues on a regular basis. Very soon he became something like Google’s single face to the customer, with the webmaster community reading his lips. Some of them literally, probably: since a) some webmasters or webmistresses will be able to read lip language and, b) Matt started a series of video messages a while ago. These videos became so popular among webmasters and SEOs (search engine optimizers), that they even made it to pole positions at youtube.

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